Product Designer
UX/UI Designer
Hello, I am
Adel
Hello, I am
Adel
Product designer focused on desktop and mobile applications and complex B2C/B2B products. I design interfaces based on research and data.
I've worked as the sole designer on a projects and also with a team of 6 people in e-commerce, fintech, productivity and music streaming.
Ozon
AlfaBank
Brave
Zvuk
Workformat
Full-time / Contract
Remote / Serbia / EU-Relocation
Design
Figma
Photoshop
AI models
UI Kit
Design Systems
Prototyping
Responsive Design
Interaction Design
Research
In-depth interviews
A/B tests
CJM
Usability tests
JTBD
Surveys
Competitive Analysis
Processes
Agile
Miro
Confluence
Ya.Tracker
Jira
Design Review
Presentation of solution
Experience
My
workplaces
From research to development handover in the fields of e-commerce,
fintech, healthtech, productivity and streaming.
03.2024 — now
Mains Lab — Insurance
broker
Product Designer
Healthtech
B2B
Desktop
Sales landing page to attract clients, refining the flow and transforming it into a full-fledged aggregator; user flow and scenario design. Conducted stakeholder interviews to align on product vision; defined information architecture and key user scenarios from scratch.
A separate platform for managing insurance products, interview with users to get their pain-points and to make interface better. I created design system from scratch, developing user flows, designing user-friendly interfaces
10.2023 — 03.2024
Agrofin — Credit app
UX/UI Designer
Fintech
B2C
Desktop & Mobile
Android app for agricultural lending. Worked within an existing design system, extending it with new components to cover emerging product needs
Mapped and refined user flows for the core lending flow, adapting it for a non-tech-audience
01.2020 — 09.2022
Deutsche Telekom
UX/UI Designer
Telecom
B2B
B2C
Desktop
Applications for managing network resources, services, contracts and events
Internal app for employees to navigate the office, book desks during the post-COVID period and track equipment
Worked within an Agile team, running biweekly design reviews with PMs, Accessibility-colleagues and dev-team
08.2017 — 01.2020
Deutsche Telekom
Business Analyst
Telecom
B2B
Wrote technical specifications and requirements for development tasks
Facilitated communication between business stakeholders and the engineering team
Transitioned into UX design by bridging product thinking with hands-on interface work
Cases
Featured
projects

Ozon
Mobile App · E-commerce
Ideal Purchase Flow
Optimizing the customer journey with minimal steps to
payment
7
Hypotheses
12
Stages
A/B
Tests
View Case
→
Alfabank



Mobile App · Fintech
Customer Privilege System
Transparent loyalty system with clear motivation to advance to the next level
60
screens
18
hypotheses
68
days
View Case on Behance
→
Zvuk
Mobile App · Music Streaming
Media Library Transfer
Replacing outdated webview with a native solution featuring clear UX
6
hypotheses
5
problems solved
solved problems
Comming soon….
Product Designer
UX/UI Designer
Hello, I am
Adel
Product designer focused on desktop and mobile applications and complex B2C/B2B products. I design interfaces based on research and data.
I've worked as the sole designer on a projects and also with a team of 6 people in e-commerce, fintech, productivity and music streaming.
Ozon
AlfaBank
Brave
Zvuk
Workformat
Full-time / Contract
Remote / Serbia / EU-Relocation
Design
Figma
Photoshop
AI models
UI Kit
Design Systems
Responsive Design
Prototyping
Interaction Design
Research
In-depth interviews
A/B tests
CJM
Usability tests
JTBD
Surveys
Competitive Analysis
Processes
Agile
Miro
Confluence
Ya.Tracker
Jira
Design Review
Solution Presentation
Experience
My workplaces
From research to development handover in the fields of e-commerce, fintech, healthtech, productivity and streaming
03.2024 — now
Mains Lab — Insurance broker
Product Designer
Healthtech
B2B
Desktop
Sales landing page to attract clients, refining the flow and transforming it into a full-fledged aggregator; user flow and scenario design. Conducted stakeholder interviews to align on product vision; defined information architecture and key user scenarios from scratch
A separate platform for managing insurance products, interview with users to get their pain-points and to make interface better. I created design system from scratch, developing user flows, designing user-friendly interfaces
10.2023 — 03.2024
Agrofin — Credit app
UX/UI Designer
Fintech
B2C
Mobile
Android app for agricultural lending. Worked within an existing design system, extending it with new components
Mapped and refined user flows for the core lending flow, adapting it for a non-tech audience
01.2020 — 09.2022
Deutsche Telekom
UX/UI Designer
Telecom
B2C
B2B
Apps for managing network resources, services, contracts and events
Internal app for employees to navigate the office, book desks post-COVID and track equipment
Worked within an Agile team, running biweekly design reviews with PMs, Accessibility-colleagues and dev-team
08.2017 — 01.2020
Deutsche Telekom
Business Analyst
Telecom
B2B
Wrote technical specifications and requirements for development tasks
Facilitated communication between business
stakeholders and engineering
Transitioned into UX design by bridging product
thinking with hands-on interface work
Cases
Featured projects



Alfabank
Mobile App · Fintech
Customer Privilege System
Transparent loyalty system with clear motivation to advance to the next level
View Case on Behance
→
60
screens
18
hypotheses
68
Days

Ozon
Mobile App · E-commerce
Ideal Purchase Flow
Optimizing the customer journey with minimal steps to payment
View Case
→
7
Hypotheses
12
Stages
A/B
Tests
Zvuk
Mobile App · Music Streaming
Media Library Transfer
Transparent loyalty system with clear motivation to advance to the next level
View Case
→
Comming soon….
6
hypotheses
5
solved problems
Native
solution

Brave
Desktop · Productivity
Project Management Platform
Improving UX and retaining users on the desktop platform
View Case
→
Comming soon….
42
audit screens
28
new screens
A/B
Tests
Product Designer
UX/UI Designer
Hello, I am
Adel
Product designer focused on desktop and mobile applications and complex B2C/B2B products. I design interfaces based on research and data.
I've worked as the sole designer on a projects and also with a team of 6 people in e-commerce, fintech, productivity and music streaming.
Ozon
AlfaBank
Brave
Zvuk
Workformat
Full-time / Contract
Remote / Serbia / EU-Relocation
Design
Figma
Photoshop
AI models
UI Kit
Design Systems
Responsive Design
Prototyping
Interaction Design
Research
In-depth interviews
A/B tests
CJM
Usability tests
JTBD
Surveys
Competitive Analysis
Processes
Agile
Miro
Confluence
Ya.Tracker
Jira
Design Review
Solution Presentation
Experience
My workplaces
From research to development handover in the fields of e-commerce, fintech, healthtech, productivity and streaming
03.2024 — now
Mains Lab — Insurance broker
Product Designer
Healthtech
B2B
Desktop
Sales landing page to attract clients, refining the flow and transforming it into a full-fledged aggregator; user flow and scenario design. Conducted stakeholder interviews to align on product vision; defined information architecture and key user scenarios from scratch
A separate platform for managing insurance products, interview with users to get their pain-points and to make interface better. I created design system from scratch, developing user flows, designing user-friendly interfaces
10.2023 — 03.2024
Agrofin — Credit app
UX/UI Designer
Fintech
B2C
Mobile
Android app for agricultural lending. Worked within an existing design system, extending it with new components
Mapped and refined user flows for the core lending flow, adapting it for a non-tech audience
01.2020 — 09.2022
Deutsche Telekom
UX/UI Designer
Telecom
B2C
B2B
Apps for managing network resources, services, contracts and events
Internal app for employees to navigate the office, book desks post-COVID and track equipment
Worked within an Agile team, running biweekly design reviews with PMs, Accessibility-colleagues and dev-team
08.2017 — 01.2020
Deutsche Telekom
Business Analyst
Telecom
B2B
Wrote technical specifications and requirements for development tasks
Facilitated communication between business
stakeholders and engineering
Transitioned into UX design by bridging product
thinking with hands-on interface work
Cases
Featured projects



Alfabank
Mobile App · Fintech
Customer Privilege System
Transparent loyalty system with clear motivation to advance to the next level
View Case on Behance
→
60
screens
18
hypotheses
68
Days

Ozon
Mobile App · E-commerce
Ideal Purchase Flow
Optimizing the customer journey with minimal steps to payment
View Case
→
7
Hypotheses
12
Stages
A/B
Tests
Zvuk
Mobile App · Music Streaming
Media Library Transfer
Transparent loyalty system with clear motivation to advance to the next level
View Case
→
Comming soon….
6
hypotheses
5
solved problems
Native
solution

Brave
Desktop · Productivity
Project Management Platform
Improving UX and retaining users on the desktop platform
View Case
→
Comming soon….
42
audit screens
28
new screens
A/B
Tests
