(01) About
8 Paying B2B companies as the only designer
Products and design libraries owned
end-to-end
Insurtech, fintech, enterprise telecom
Own app shipped to Google Play and the App Store with an AI engineer
(02) Selected cases
01 / Insurtech · B2B · Desktop & Mobile
2024 — 2026
Cover. Insurance platform
Designed 3 products from scratch for a corporate health insurance startup
3
products designed
12
page flows
12+
landing iterations
Live
in production
02 / Own product · Android & iOS
2026
Minute. Wellbeing app
3
scores in place
of one
~3
weeks to publish
at Google Play
2
platforms, one codebase
0
data collected
03 / AI creative platform · Web
2026
Improving the hero block with AI, so users can create immediately
6
competitors analyzed
6
UX issues found
5
AI iterations · 17 fixes
6
hypotheses to validate
04 / Productivity · Desktop
2025
Brave. Task management platform
Improving UX and retaining users on the desktop platform
+72%
A/B win rate uplift
42
audit screens
27
new screens
7
hypotheses tested
05 / E-commerce · Mobile
2024
Ozon. Ideal purchase flow
Rebuilt the buy flow to cut the number of steps to payment
7
hypotheses
6
work stages
4
interviews conducted
Test
with users
06 / Fintech · Mobile
2025
Alfa-Bank. Customer privilege system
Transparent loyalty system with clear motivation to advance to the next level
18
hypotheses
60
screens
7
task flows
68
days of work
(03) Experience
06.2026 — now
Own Applications
Wellbeing app · Lifestyle · B2C · Mobile
Product Designer · Product Owner · QA
Designed, specified, tested and shipped two applications. One is a check-in and thought-diary app, where I was product designer, product owner and QA, with an AI coding agent (Claude) writing the Kotlin Multiplatform code from my decisions and bug reports. Live on Google Play, iOS in App Store review. Built on the design system of my first app, recolored for Minute, light and dark themes.
03.2024 — 05.2026
Insurance Startup
Insurtech · B2B · Desktop
Product Designer
Sole designer for 2+ years: owned 3 connected products and both design libraries end to end, from information architecture to final UI: an AI-powered plan selector, a multi-page insurance aggregator and a back-office platform. Took the sales landing through 12+ iterations into a full aggregator and mentored a junior designer. The product is live in production.
11.2023 — 03.2024
Agrofin — Credit app
Fintech · B2C · Desktop & Mobile
UX/UI Designer
Simplified complex lending flows into clear, step-by-step mobile screens for a non-tech-savvy rural audience. Extended the design system, created icons and micro-interactions, and worked closely with dev, product and QA in an Agile team.
02.2023 — 10.2023
Freelance Projects
Fintech · B2C · Desktop & Mobile
UX/UI Designer
Designed client websites end to end in Figma, from brief and competitive analysis through wireframes, prototypes, responsive versions and animations, managing each project independently to developer handoff.
06.2021 — 09.2022
Deutsche Telekom
Telecom · B2B · B2C · Desktop
UX/UI Designer
Designed UI for 4 interdependent internal applications at Europe's largest telecom, following BrandBook and WCAG accessibility standards. Built a complete UI kit with interactive components and clickable prototypes, delivered adaptive versions for iOS, Android and desktop. English and German.
08.2017 — 12.2020
Deutsche Telekom
Telecom · B2B
Business Analyst
Wrote technical specifications and requirements for development tasks. Facilitated communication between business stakeholders and the engineering team. Moved into UX design by bridging product thinking with hands-on interface work.
Deutsche Telekom / Ozon / Alfa-Bank / Brave / Robinzone / Agrofin / Insurtech
(04) Toolkit & work format
Work format
Full-time / Contract
Remote / Serbia
EU relocation
English B2 · German B2
Design
Figma · Figma Make
Framer
Claude · Claude Code
Photoshop
Design Systems · UI Kit
Prototyping
Responsive & Interaction Design
Usability
Research
In-depth interviews
A/B tests
CJM
Usability tests
JTBD
Surveys
Competitive analysis
Processes
Agile
Jira · Confluence
Ya.Tracker
Miro
Design review
Presenting solutions